Amazon Surpasses Samsung, Becomes World’s 2nd Major Tablet Seller
The largest online retailer Amazon.com Inc surpassed Samsung Electronics Co and become the second major seller of tablet computers in the last quarter of 2011. The number of tablet computers shipped was 3.89 million units, as per the research firm IHS Inc.
The shares of Amazon were raised by 14 percent during the last quarter and were up from zero during the third quarter of the year. During this time, Samsung brought down its shares to 8 percent directly from the 11 percent shares it was holding as per the Colorado-based IHS Englewood. In the meantime, Apple Inc had maintained its position in the market pretty well and sold more than half of the units it was shipped. On the other hand, if we talk about Amazon, it has rolled out its new Kindle Fire tablet from November 2011 under the tag of lowest priced tablet in the world. After the launch of Amazon Kindle Fire, the sales of Apple’s iPad dropped down just because people get a new choice with multiple features at very affordable price.
Apart from facing market competition from Amazon, Apple got more competition from its own smartphone, iPhone, as said by the tablet research manager for IHS Rhoda Alexander. A report has clearly mentioned that the sales of Apple’s products dropped down as most of its dedicated owners devoted their money to new alternatives. Accordingly, the major alternative was not Kindle Fire, but was iPhone itself or the iPhone 4S smartphone that gained solid attention from people across the world and improved the sales in the fourth quarter.
To gain 57 percent of market shares, Apple was shipped total 15.4 million iPads and said that total 62 percent of shares have been marked for the year as compared to its 87 percent shares achieved in the year 2010. Well since 2010, the competition has been increased a lot where not only Apple, but many major market players putting all their efforts to lead in the competition.
In the fourth quarter, Samsung was shipped total 2.14 million tablet computers and the entire market increased by 55 percent to 27.1 million as said by IHS. Considering the shares of Amazon in Seattle, it dropped to 2.5 percent ($179.93). The stock gained total 3.9 percent of market shares this year.
Rushabh Bhatt
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