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Published On: Sun, Oct 21st, 2012
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Sony Cybershot DSC-W690 Camera Review

The Sony Cybershot DSC-W690 was announced in February 2012 and is a slim, easy to handle compact digital device. The camera features 10x optical zoom lens and is equipped with 16 megapixel sensor. Also it comes in several color choices such as blue, red black, and silver. If you are interested in this camera then the price may help you understand whether you want to shell out that much or not. It comes for around £134.00.

Sony Cybershot DSC-W690 Features :

Sony Cybershot DSC-W690 comes with powerful 16.1 megapixel CCD sensor which is more than enough for normal users. With 10x optical zoom lens, you can experience something amazing (35mm equivalent of 25-250mm). For those who want to cover the pictures simply, Sony has provided an easy shooting mode that includes in-camera guide to access. The instructions are easy to understand and serve the general users pretty well. Other than this, there is an Intelligent Auto that enables to adjust the camera settings automatically for any scene.

Apart from this, other shooting modes include 360 Sweep Panorama and Artistic Picture Effect Modes which will keep you engaged for hours. Not only this, the camera also offers smile shutter, face detection, self portrait timer, and in-camera retouching.

Sony Cybershot DSC-W690 Camera Review

If you wish to capture a video at 720p HD, you will really enjoy it for the combination of optical zoom. In order to maintain the steadiness, the camera comes with Optical SteadyShot Active Mode. Below given are the key features of Sony Cybershot SC-W690 –

  • 16.1 megapixel CCD sensor
  • 3-inch 230k dots LCD screen
  • 10x optical zoom with 35 mm equivalent to 25-250mm, G lens integrated
  • Features optical SteadyShot image stabilization
  • Intelligent Auto Mode
  • ISO 80-3200
  • 720p HD video recording
  • Artistic picture effect modes
  • 360 sweep panorama
  • 5 centimeter minimum focusing distance

Sony Cybershot DSC-W690 Camera

Sony Cybershot DSC-W690 Handling

This camera has got extreme compact appearance and sports a metal front and the rest of the device has got plastic construction. There is nothing as such called grip and the buttons are also quite small to press. Users will large fingers will face trouble in pressing such small buttons. At the top, you will find on/off button and shutter release. At the rear of the camera sits the d-pad, menu and playback, and other buttons. A sliding switch is also integrated for using panoramas, video or normal shooting modes.

Most of the settings can be accessed via menu system. No wonder, this may spare some of your time. The device features a 3-inch screen that offers good viewing even in bright lighting condition. However, the images won’t look that great as compared to viewing them on computer. Also, the color reproduction is fairly poor.

Sony Cybershot DSC-W690 Red

The battery of this camera has CIPA rating, so you can click 220 shots at once. While testing we have managed to click 300 shots which is really cool. As far as the performance is concerned, we have tested shot-to-shot time, focus, shutter response, continuous shooting, and all.

Sony Cybershot DSC-W690 Performance

With 16 MP sensor, the camera is well exposed with amazing color reproduction. Portrait shots are impressive, but when you shoot with flash mode on, slight red-eye may occur. The lens of this camera gives good detailing while shooting on wide or full optical zoom. The camera maintains good color saturation and provides minimum focusing distance of up to 5 centimeter. This enables the device to offer you impressive macroshot.

The ISO Noice performance is also good. You get sharp images (noise free) at ISO 80 and if ISO 100 is applied, you will find slight noise on the image. Still, images are pretty sharp and you enjoy ISO 200 and ISO 400 in that matter. Little black and white dots will be visible, delivering softer images. While using ISO 1600, you will experience the images coming very soft and increased white and black dots that removes the detail to be seen. This causes more when you use ISO 3200.

Sony Cybershot DSC-W690 Features

Sweep method can be used for panoramas which look good and can be resized to be used on Web. While viewing full sized image, you may not get to see any details.

The camera is not really that good in white balance performance. Using it in incandescent lights, you will find a magenta cast when both incandescent presets and Auto White Balance are active.  Fluorescent lights generate good images.

Numerous picture effects are also available to help make the picture more creative. When it comes to video, you can enjoy shooting 720p HD videos at ease. Optical zoom is accessible while recording.

Digital Filters – There are a range of picture effects available to help you take more creative pictures, with examples of each above.

Sony Cybershot DSC-W690 Blue  Sony Cybershot DSC-W690 Specs

Value for Money

The camera cost somewhere £134.00. it can be compared with other cameras in its class with 16MP sensor and 10x optical zoom such as Olympus VR-340 (£99), Fujifilm FinePix T400 (£92), Panasonic Lumix DMC-SZ1 (£124), and Nikon Coolpix S6300 (£129.95). There are other cameras that come with same optical zoom, but the sensor is less (up to 14 MP) in Samsung PL210 (£79) and Panasonic Lumix DMC-SZ7 (£179).

There are cameras in the market that come with new technology, Wi-Fi and Android operating system, but the cost is less as compared to what you have you have to pay for Sony Cybershot DSC-W690 camera. You may also have to buy a memory card after this and a case to carry it safely. All these increase the total price for this camera.

Sony Cybershot DSC-W690 Review


The Sony Cybershot DSC-W690 camera comes with good optical zoom and better compact body. It can easily fit into the pocket and the overall image quality is also good. Color reproduction is also appealing. Though it cannot be said that DSC-W690 is a quickest camera as we have found it a bit slow in performance while switching on, shot to shot and continuous shooting, but it is still a good camera to consider. If you are okay with its slow performance, then you can consider buying this decent compact digital camera.

Sony Cybershot DSC-W690 Images


  • The camera has decent zoom range which is really good for a compact body
  • It features good image quality
  • Portrait pictures are good
  • Color reproduction is good
  • A range of body colors are offered

Sony Cybershot DSC-W690


  • Some buttons are very small
  • Performs slowly between shots
  • Slow continuous shooting

Sony Cybershot DSC-W690 Price

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